August, 19, 2015

How to Create a Perfect Match Between Your Venue & Your Event


When planning a wedding or special event, one of the most important pieces of the puzzle is your venue. Creating a perfect match between your venue and your event’s theme is an important aspect of creating a true fairytale wedding or a gala event that everyone will be taking about for years to come. By taking the venue’s appearance, colors, and general mood into consideration, you can select the proper décor to highlight its best attributes for a truly unforgettable experience.

Your venue sets the groundwork for every other aspect of the event –from the date, overall theme, to how many guests you can have, and how much you are going to spend.

All too often, clients plan everything else first and then try to fit all those plans into a venue and make it work . Or they pick a venue because of one detail or another and not the big picture. Whether the client is obsessed with a particular theme or constrained by budget, this can sometimes result in disappointment. Keeping these considerations in mind will help you work with your client to choose the perfect venue, and a memorable event.

Assessing Your Venue and Theme Fit

Why should you find a venue that matches your theme, instead of making your theme fit in your venue? You could potentially end up spending a ton of money in decor trying to make a ballroom feel like a rustic barn wedding or vice versa.

Before making any decision, ask your client what type of mood they’re going for.

What is Your Venue’s Overall Look and Feel?

Venue's Appearance and Mood

A minimalistic vibe in a modern art gallery? An exposed brick, industrial feel? Perhaps an indoor/outdoor vineyard with rolling hills? Or an elegant, traditional ballroom setting? This can narrow down the venue hunt to more relevant locations.

What Colors & Mood Does Your Venue Have?

Venues are important to the success of an event

The venue is the backbone of the entire event, but the details make it truly memorable. What will it take to make the event fit your client’s specific vision? For instance, a spring wedding with lively pastels could be dampened by a ballroom with somber colors.

Table linens work well with chair bows to hide the color of the chair itself.

However, it may not be the end of the perfect venue and event. Table linens that reflect the theme and chair bows and covers could disguise chairs that don’t fit the color scheme of the event. Identify how important a particular feel or vibe is to your client and figure out how to make it work early on. 

Is the Season Important?

Events can be influenced by the season

Even with the perfect venue, the season may still dictate the theme of the event. For example, you likely wouldn’t want to host a fall wedding with pumpkins and different shades of brown in the spring. Plus, there is still food, table linen rental, decor, floral, and entertainment to consider. All of these design elements can make a huge difference on the look and feel of an event.

Other Things to Keep in Mind

Flowers, food, beverages, and desserts all play into the event theme as well. Smaller details work together to tie a room together and leave an overarching impression on guests.

Once you consider all this, you will find the perfect venue for a wedding, gala or, anniversary party. Happy planning!